The concept of using packaging as a form of promotional advertisement, was to attract new and existing clients, informing them of our additional quality and service of the Lane Print Group.

The graphic features of the product are based on the LANE branding, the triangles and colours. The shape of the package in the form of a pyramid/triangle reflects the company's corporate branding. The interior graphics and colours are designed to highlight the chocolate Easter egg, which served as a surprise and gift in appreciation of our valued clients.

Technical Specification
The egg sits into two identical circles placed directly on top of each other. These interlock into one another, which secures the interior of the package and stabilises the egg. Once in position the sides of the pyramid wrap around the egg and lock it into position. The package was designed without the use of glue to decrease production time, cost and assembly.